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Publisher Policies

Publisher Participation
Publishers participating in the Panthera Leads program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your Panthera Leads publisher account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the Panthera Leads program. Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

A. Invalid Co-Registration and Opt-in Submissions
Submissions generated by Panthera Leads ads must result from genuine user interest. Any method that artificially generates submissions on Panthera Leads ads that are displayed on your website is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual submissions, using robots, automated form submission tools, third-party services that generate invalid submissions such as, paid-to-click, paid-to-surf, auto-surf, and click-exchange programs, or any deceptive software or services. Failure to comply with this policy may lead to your account being disabled.

 
B. Encouraging Submissions
In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites, submit invalid co-registrations or rely on deceptive implementation methods to obtain submissions. Publishers participating in the Panthera Leads program:

May not encourage users to click on or submit data to the Panthera Leads ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
May not direct user attention to the ads via arrows or other graphical gimmicks
May not place misleading images alongside individual ads
May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
May not compensate users for viewing ads, submitting registrations, or promise compensation to a third party for such behavior
May not place misleading labels above ad units - for instance, ads may be labeled "Sponsored Opt-Ins" but not "Favorite Sites"

C. Site Content
Publishers in the Panthera Leads program may only place Panthera Leads ads on sites that adhere to our content guidelines. Ads must not be displayed on any page with content primarily in an unsupported language. Sites displaying Panthera Leads ads may not include:

Violent content, racial intolerance, or advocacy against any individual, group, or organization
Pornography, adult, or mature content
Hacking/cracking content
Illicit drugs and drug paraphernalia
Excessive profanity
Gambling or casino-related content
Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, submitting forms, or reading emails
Excessive, repetitive, or irrelevant keywords in the content or code of web pages
Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
Sales or promotion of products that are replicas or imitations of designer goods
Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

D. Copyrighted Material
Website publishers may not display Panthera Leads ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content.

E. Site and Ad Behavior
Sites showing Panthera Leads ads should be easy for users to navigate and should not contain excessive pop-ups. Panthera Leads code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Panthera Leads.

Sites showing Panthera Leads ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.
Any Panthera Leads code must be pasted directly into webpages without modification. Panthera Leads participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, submissions on Panthera Leads ads may not result in a new browser window being launched.
No foreign code may be integrated into a software application.
Web pages containing Panthera Leads code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your Panthera Leads code.

F. Ad Placement
Panthera Leads offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:

Up to 20 ad units may be displayed on the post registration page.
Panthera Leads ad may be displayed in a pop-up, pop-under, or in an email.
Elements on a page must not obscure any portion of the ads.
No Panthera Leads ad may be placed on any page other than post registration submission based pages.

G. Competitive Ads and Services
In order to prevent user confusion, we do not permit Panthera Leads ads to be published on web pages that also contain other ads or services formatted to use the same layout and colors as the Panthera Leads ads on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Panthera Leads ads.

H. Languages
All Panthera Leads advertising blocks must be displayed on English only websites. Currently, Panthera Leads only supports the English language and all advertising and websites must comply with such standard.
 
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